featured works
From product launches to brand reinventions,
here's how I bring ideas to market.
featured works
From product launches to brand reinventions,
here's how I bring ideas to market.
featured works
From product launches to brand reinventions,
here's how I bring ideas to market.
CASE STUDY 1
Transforming a Product Launch Into a Brand Moment
CASE STUDY 1
Transforming a Product Launch Into a Brand Moment
CASE STUDY 1
Transforming a Product Launch Into a Brand Moment
CHALLENGE
We were launching with no brand playbook in place.
Past creative assets were generic, often resembling factory-direct Amazon listings. We needed a brand-first approach to stand out in a crowded market.
STRATEGY
We needed a brand-first production blueprint.
From mood-boarding to casting, I led the planning and creative direction so that every asset was optimized for the channel and audience it would run on.
EXECUTION
I oversaw the production
of 200+ creatives.
I directed the pre-, production and post-production of media assets used across CTV, OLV, paid/organic social, and retail media including Amazon, Target, and Walmart.
CHALLENGE
We were launching with no brand playbook in place.
Past creative assets were generic, often resembling factory-direct Amazon listings. We needed a brand-first approach to stand out in a crowded market.
STRATEGY
We needed a brand-first production blueprint.
From mood-boarding to casting, I led the planning and creative direction so that every asset was optimized for the channel and audience it would run on.
EXECUTION
I oversaw the production of 200+ creatives.
I directed the pre-, production and post-production of media assets used across CTV, OLV, paid/organic social, and retail media including Amazon, Target, and Walmart.
CHALLENGE
We were launching with no brand playbook in place.
Past creative assets were generic, often resembling factory-direct Amazon listings. We needed a brand-first approach to stand out in a crowded market.
STRATEGY
We needed a brand-first production blueprint.
From mood-boarding to casting, I led the planning and creative direction so that every asset was optimized for the channel and audience it would run on.
EXECUTION
I oversaw the production
of 200+ creatives.
I directed the pre-, production and post-production of media assets used across CTV, OLV, paid/organic social, and retail media including Amazon, Target, and Walmart.
CASE STUDY 2
Reimagining PDPs Through a Brand Lens
CASE STUDY 2
Reimagining PDPs Through a Brand Lens
CASE STUDY 2
Reimagining PDPs Through a Brand Lens
CHALLENGE
Current PDPs didn't reflect the product—or the brand.
Existing product photography and PDP templates failed to differentiate our brand and product on the digital shelf. To put it simply, we looked boring and unsophisticated.
STRATEGY
I led a full creative reset of Casabella's PDPs.
I audited competitor assets to identify gaps, then built a new content framework centered on storytelling and clear consumer benefits rather than just product features.
EXECUTION
I created a brand-forward PDP system and workflow.
I oversaw the redesign of assets for 50+ SKUs including copy, infographics, and A+ content. This initiative turned PDPs into a powerful extension of our brand and a mmuch more impactful conversion tool.
CHALLENGE
Current PDPs didn't reflect the product—or the brand.
Existing product photography and PDP templates failed to differentiate our brand and product on the digital shelf. To put it simply, we looked boring and unsophisticated.
STRATEGY
I led a full creative reset of Casabella's PDPs.
I audited competitor assets to identify gaps, then built a new content framework centered on storytelling and clear consumer benefits rather than just product features.
EXECUTION
I oversaw the production of 200+ creatives.
I directed the pre-, production and post-production of media assets used across CTV, OLV, paid/organic social, and retail media including Amazon, Target, and Walmart.
CHALLENGE
Current PDPs didn't reflect the product—or the brand.
Existing product photography and PDP templates failed to differentiate our brand and product on the digital shelf. To put it simply, we looked boring and unsophisticated.
STRATEGY
I led a full creative reset of Casabella's PDPs.
I audited competitor assets to identify gaps, then built a new content framework centered on storytelling and clear consumer benefits rather than just product features.
EXECUTION
I oversaw the production of 200+ creatives.
I directed the pre-, production and post-production of media assets used across CTV, OLV, paid/organic social, and retail media including Amazon, Target, and Walmart.
CASE STUDY 3
Launching Casabella's First Integrated Marketing Plan
CASE STUDY 3
Launching Casabella's First Integrated Marketing Plan
CASE STUDY 3
Launching Casabella's First Integrated Marketing Plan
CHALLENGE
We had a great product, but no one knew us.
We had a strong product but no established presence in social spaces. Competitors dominated the market with large marketing budgets, leaving us without a clear path to win.
STRATEGY
Build awareness through integrated storytelling.
I developed a plan that connected creator partnerships with PDP storytelling and paid media. Every asset served multiple touch points across the funnel, from awareness to conversion.
EXECUTION
I bridged influencer, media and PDP needs.
I activated 50+ creators and built a high-performing UGC ecosystem that educated our target audience, boosted engagement, and strengthened our sales pitch to retail partners like Walmart and Target.
CHALLENGE
We had a great product, but no one knew us.
We had a strong product but no established presence in social spaces. Competitors dominated the market with large marketing budgets, leaving us without a clear path to win.
STRATEGY
Build awareness through integrated storytelling.
I developed a plan that connected creator partnerships with PDP storytelling and paid media. Every asset served multiple touch points across the funnel, from awareness to conversion.
EXECUTION
I bridged influencer, media and PDP needs.
I activated 50+ creators and built a high-performing UGC ecosystem that educated our target audience, boosted engagement, and strengthened our sales pitch to retail partners like Walmart and Target.
CHALLENGE
We had a great product, but no one knew us.
We had a strong product but no established presence in social spaces. Competitors dominated the market with large marketing budgets, leaving us without a clear path to win.
STRATEGY
Build awareness through integrated storytelling.
I developed a plan that connected creator partnerships with PDP storytelling and paid media. Every asset served multiple touch points across the funnel, from awareness to conversion.
EXECUTION
I bridged influencer, media and PDP needs.
I activated 50+ creators and built a high-performing UGC ecosystem that educated our target audience, boosted engagement, and strengthened our sales pitch to retail partners like Walmart and Target.
I partner with brands, creators, and entrepreneurs on everything from content development to creative direction. Got something in the works? Reach out—I’d love to hear about it.
I partner with brands, creators, and entrepreneurs on everything from content development to creative direction. Got something in the works? Reach out—I’d love to hear about it.
I partner with brands, creators, and entrepreneurs on everything from content development to creative direction. Got something in the works? Reach out—I’d love to hear about it.