See My Work

Brand Manager overseeing a $300M portfolio at Bradshaw Home, leading brand strategy and integrated marketing for GoodCook, Casabella, and Evercare across the kitchen and cleaning categories.

The $10M GoodCook Rebrand

New brand strategy & visual identity

Rebrand goal: Revitalize the GoodCook brand to future-proof its leadership in the kitchenware category.

Synthesized consumer, retail, and competitor insights to identify whitespace, develop a target consumer profile, and define a new brand positioning.

End-to-end
brand

ownership

End-to-end brand ownership

Drove rebrand execution across packaging, social, e-commerce, and retail touchpoints.

500+ new creative

& marketing assets

Drove strong early velocity, exceeding sales forecasts by 10% within the first two months and achieving 300k+ units sold shortly after launch, validating the effectiveness of the education-first strategy.

Casabella New Product Launch

Launched its first integrated marketing campaign

Past creative assets were generic, often resembling factory-direct Amazon listings. We needed a brand-first approach to stand out in a crowded market.

From mood-boarding to casting, I led the planning and creative direction to ensure every asset was thoughtfully created for the channel it would run on.

Oversaw 100+ creative &

media assets

Oversaw 100+ creative &

media assets

Integrated marketing plan launched across CTV, OLV, paid search, and social channels including TikTok & Meta. Items launched in Target, Walmart & Amazon.

Reimagining PDPs Through

a Brand Lens

Reimagining PDPs Through

a Brand Lens

We had a great product, but no one knew us.

Built a new content framework centered on storytelling and clear consumer benefits.

20+ SKUs &

100+ assets

20+ SKUs &

100+ assets

Turned copy, infographics, and A+ content into a powerful extension of our brand and a much more impactful conversion tool.